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Via Kerala, Thought Factory Design, 2010 - click to view case study -

Via Kerala is a South Indian brand that wants to communicate to travelers, as well as locals. Its brand combines the charm and familiarity of tradition, with the sophistication of modern design. The branding took into consideration the locally available materials and the single-color silkscreen process. The typeface 'Malayalee' was designed specifically for the logo and is crucial to the branding's simple and cohesive feel.